Internet is booming in South-east Asia. According to a Research in May 2016 by Google and Temasek Holdings Pte. Ltd., Internet Economy in South-east Asia, World’s fastest growing internet region, is expected to grow to nearly $200 billions by 2025, from $31 billions last year. This growth is stemming primarily from 3 sectors: E-commerce, Online Gaming and Ads, and Leisure Travel.

Mobile is growing tremendously in the region. Most of the countries in South-east Asia has a Rate of Number of mobile connections over Total population higher than Global average. Those countries are: Cambodia, Vietnam, Thailand, Singapore, Malaysia, Brunei, Indonesia and Philippines, as reported by We Are Social on 17 November 2015.

With those factors, E-commerce in general and M-commerce (Mobile Commerce) in particular, are eventful the last few years in South-east Asia. New E-commerce startups and Foreign E-commerce companies keep entering the market. And due to the harsh competitions, at the same time, there is a large number of players closing down or exiting from the region.

References
[1] Google & Temasek Holdings Pte. Ltd.
[2] We Are Social